London-based global esports performance brand Fnatic has today revealed Crypto.com, the fastest-growing crypto platform with more than 10 million users worldwide, as its inaugural International Cryptocurrency Partner. The multi-year offer is worth more than $15M.
The collaboration is Crypto.com’s first-ever in esports and adds to the business’s rapidly expanding portfolio of partners, which includes leading sports brand names such as UFC, Formula 1 ®, Lega Serie A, Aston Martin Cognizant Solution 1, the Montreal Canadiens, and Paris Saint-Germain.
The historic deal will make it possible for Crypto.com to seamlessly engage with Fnatic’s truly worldwide and digitally native audience.
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The multi-faceted collaboration will see Crypto.com’s logo featured on the collarbone of Fnatic team jerseys. Fnatic will also use fans numerous benefits and money-can’t-buy experiences– consisting of with existing Crypto.com partners– for Crypto.com users acquiring Fnatic products. The partners will likewise release brand-new digital products, such as exclusive Fnatic NFTs in the near future.
Crypto.com will deal with Fnatic on a variety of activations with Fnatic’s esports teams, players, and creators including collective storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences and physical occasions. To assist its fans further understand cryptocurrency and future-proof their decisions, Fnatic will likewise use financial literacy and crypto education chances for those that are brand-new to cryptocurrencies and NFTs.Fnatic CEO, Sam Mathews, said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-lasting partnership. Fnatic boasts one of the most connected, included, and encouraging fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their daily needs. As cryptocurrency becomes a traditional payment approach, there’s never been a much better time to help our fans make smarter, much healthier, and future-proof cryptocurrency decisions.Kris Marszalek,
Co-Founder, and CEO of Crypto.com, said: “We’re truly thrilled to introduce a fully integrated partnership with Fnatic, which marks a turning point for our market. With more than 200 champions, their team has actually excelled in-game and out, and truly developed itself as the leading team in esports.”
Along with having 10 million customers worldwide, Crypto.com likewise boasts the world’s most popular crypto card, which is available in more than 30 countries around the world. It is also a leading ten financing app on both the App Shop and Google Play. Earlier this year, Crypto.com likewise revealed its ambition to end up being carbon unfavorable within 18 months, using the market a path and a design for ‘tidy crypto’.
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